Rasheda is an Author of Love Stories, Playwright, Journalist, Writing Coach, Festival Director, and Radio Presenter, with a passion for empowering women and girls creatively.

Her two novels, Swimming With Fishes, published in 2017 and had its audio rights bought out by Danish Publisher, Saga Egmont, the second largest publishing house, and Love Again, published in 2020, was one of the Jacaranda #Twentyin2020 Authors initiative.

Her second novel, Love Again was short-listed for the Romantic Novelist Association Award 2021, in the Inclusion Category. Rasheda is the Founder and Director of The WILDE Foundation's annual Writers’ Festival for Female Authors of Colour, and Indie Authors, which hosts a short story and poetry competition leading up to the festival.

Rasheda has designed and written three Creative Writing Workshops; the flagship JustWrite, which provides a platform for new and seasoned writers, Writing to Exhale, which is an introduction to journaling, visualising, and writing for well-being, and Still I Write, for advanced writers and novelists, all aimed at women, online and face to face.

Rasheda is the co-founder and CEO of The WILDE Foundation, (WILDE is an acronym for Women In Literature Development Empowerment) a women’s and girls’ charity that turns victims and survivors into INFLUENCERS by providing a creative space that enables and empowers women to express themselves by scribing their stories, poems and spoken words that one day could become another woman’s survival guide.